Have you ever wondered what was it that made the famous logos of brands that we all know, so great and iconic? I mean logos such as Nike, McDonalds, and Coca Cola just to name a few, have been around for decades, but yet the design is still timeless. So what’s the secret? Well, there isn’t one. There’s multiple elements that come in to play to make a great logo design. Here are four of them.
When it comes to design, less is more. The use of simple shapes and colors makes the logo design easier to remember and identify. Be sure to keep your logo’s font to no more than two options, but preferably one. The same rule applies to your logo’s color scheme.
Here’s a great example
of a simple logo design we
created for one of our client’s.
2. Appeals to Your Target Audience
If your logo design doesn’t communicate to your brand’s demographic, values, or interests, your logo has missed the mark. The type of person who may be your potential customer or client for your business should be your focus, when thinking of a design for your logo.
If your target audience are vegans, fitness enthusiats, and people who like to eat healthy, a logo with a green color scheme, a bold font, and a strong graphic is ideal. Bold type represents strength and green usually represents peace, eco-friendly, health, and wellness.
A great logo design should be able to work universally. This includes digital use for web, as well as print for both large and small format printing. Whether your logo is printed on a billboard or as small as 1/2 an inch, it should still be legible. Your logo may not always be displayed in color, so your design should be still work in an all white or black color scheme as well.
4. Compliments Your Brand
Great logos, usually compliment great brands. Consistency of your brand’s logo, color scheme, and design aesthetic should be reflected in your products, marketing material, services, and website. If your company has a storefront, the theme of your logo design should reflect within the establishment as well.
“The look & feel of your logo,
should mirror the experience
of your brand.”
Let’s use IHOP for example. IHOP’s logo is simple; bold type, uses 2 contrasting colors (red & blue), and yet it’s a little playful with a smiley face. Their logo compliments their branding by being consistent with their color scheme usage on the exterior and interior of their restaurants. Their menu, to-go bags, coffee cups, etc. all has the same brand identity consistency. The playfulness of their logo comes in to play with their target audience, it’s a family, friendly restaurant, so bring the kids. Their brand represents an All-American restaurant, and their logo compliments that. Remember, the look & feel of your logo, should mirror the experience of your brand.
Does your brand’s logo include these 4 elements? If not, you may be on the verge of redesigning your brand’s identity pretty soon. Check out our portfolio for a variety of awesome brand identities we’ve designed for some of our clients.
As always, “Stay Intuitive!”