As business owners, we sometimes get stuck or hit plateaus along the journey of growing our business. It’s not that we don’t know what our end goal is, it’s just hard to pinpoint the root of the problem that’s stopping us from achieving it. And that’s where a brand strategy comes in to play. Here are the key benefits of a brand strategy.
1. Develops Clarity
Wouldn’t you agree that it’s hard to communicate your value to others if you don’t quite understand your own value? Knowing who you are, understanding who you are, and accepting who you are, are the fundamentals of developing clarity of your brand’s vision. A brand strategy will not only help you to define your brand’s purpose, but also your brand’s values and objectives. By uncovering your self-awareness, it forces you to question yourself from an internal and external perspective and uncovers your truth. This is crucial for developing clarity of your brand’s messaging.
2. Provide Value
As said by Coco Chanel, “In order to be irreplaceable, one must always be different.” Many may do what you do, but there’s only one you. It’s easy to get caught up with trends within your industry. Especially with technology and social media constantly changing the game. But sharing your true authentic self, values, or beliefs with your audience is what will separate you from others. Ask yourself these three questions:
- Who are you?
- What do you do?
- Why does it matter?
If you can’t answer these three questions in a simplified statement, a brand strategy will help you uncover this.
“Many may do what you do
but, there’s only one you.”
3. Reveals Your Brand’s Essence
A brand strategy will also reveal your brand’s purpose and values. As your business grows, so does your audience, your team, your vision and your revenue. With growth, you can sometimes lose sight of what your purpose is, as well as your vision. Knowing your purpose plays a key role in your brand’s longevity. If you want your brand to stay durable, you have to remain committed to your big idea, your why, your purpose (whatever you want to call it) while continually delivering on your promise over time.
The overall purpose of a brand strategy is to increase growth in both your business and your brand. As your business grows, so does your audience, your team, your vision and your revenue. With growth, you can sometimes lose sight of what your purpose is, as well as your vision. Knowing your purpose plays a key role in your brand’s longevity. But a brand strategy acts as a roadmap, guiding you along your path of servicing a community that supports the values that your brand has to offer.
Do You Need A Brand Strategy?
There are several ways you can tell if you’re in need of a brand strategy.
- How you perceive your brand’s value internally, isn’t being received externally
- You struggle to narrow down your messaging on explaining the value that your brand has to offer
- You are not accomplishing your goals & objectives
- You are unsure of how your brand fits in the marketplace
- You are starting a new business
If you are currently in any of these positions within your business, you probably need a brand strategy. Feel free to check out our process for bridging the gap between your audience and your value.
As always, “Stay Intuitive!”