ATHSCHO is a sportswear clothing line for intelligent athletes. Majority of their customers purchase their products online, so it was essential that the website’s redesign was engaging and user friendly. Their previous website made it hard for customers to navigate through products to shop, it wasn’t mobile friendly and the overall aesthetic didn’t appeal to their target audience.

The solution, I strategized a creative strategy for ATHSCO to connect with their audience and customers, accompanied with the build of a sales funnel oriented, user friendly, redesigned website.