Brand Strategy & Web Design

ATHSCHO Sportswear
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The Challenge

ATHSCHO is a sportswear clothing line for intelligent athletes. Their previous website made it hard for customers to navigate through, and wasn’t mobile friendly. Their previous site didn’t represent their brand’s attributes and lacked appeal to their target audience. ATHSCHO cooperated with Intuitive to strategize a clear brand message to communicate to their customers, through
a sales funnel oriented, user friendly, redesigned website.


  • ATHSCHO Sportswear


  • Brand Strategy
  • Web Design
  • UI / UX
  • Website Build


  • 10+ Pages
  • E-commerce store
  • Shopping cart
  • Shopify Build


  • Athscho.com

Color Scheme & Typography

Cool Grey
Navy Blue
Neon Orange
Royal Blue


Hind Bold 32pt

Work Sans Semi Bold 24pt

Hind 16pt

Our client wanted a font that was strong, fierce, and bold, yet subtle to represent their sportswear brand. The “Hind” font is a simple sans serif font, similar to Helvetica, that’s prompt and easy on the eyes to read. To compliment the Hind font, we chose the Work Sans font as a secondary font for subheads on the site.

UI Blocks

Main Pages

The client wanted their homepage to invite and introduce the customer into the Athscho philosophy. So, it was important that the home page was designed with a hero image of an Athscho model and a Call-To-Action for the customer to quickly have access to the shopping page. As the customer scrolls down the page, their attention is continuously grabbed by the high-res photos of models wearing the Athscho clothing. Which also links to specific collection category for Men, Women, and Kids. The goal is to make the website intuitive as possible for the customer to access what they’re shopping for, all while keeping them updated on the latest items.

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